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Other links at Podcasts |
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Practical Tips for Marketing Your Practice with Dr. Neil Baum
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Interview with Urologist Dr. Neil Baum. Discussion includes topics such as grass roots marketing efforts such as newspaper, radio, TV and local community organizations; The difference between marketing and public relations; Affordable or "shoestring" marketing techniques; Exceeding patient expectations; Effective use of email and Web sites for communication with patients and patient satisfaction; Reasons for and dealing with patient defection; Time saving techniques to see more patients per day; Strategies for physicians with a shrinking population base; Working with non-medical professionals for referrals.
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Those Maddening Phones - Are They Wasting Your Time?
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Judy Capko, Author of the Best-Seller Secrets of the Best-Run Practices and her newest book (publishing March 1, 2008) Take Back Time: Bringing Time Management to Medicine, discusses in this 20-minute podcast why medical practices have such trouble with phone demand and she provides concrete tips and solutions to help the problem. Judy covers how to audit your inbound calls, getting to the root of the "system" vs. the "staffing" problem, how to train staff for good telephone skills, and why a common complaint from patients is the insensitivity of staff members on the phone.
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Medblogger as Patient: Interview with Elisa Camahort of HealthyConcerns.com
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Kent Bottles, MD, interviews Elisa Camahort, founder of the medblog HealthyConcerns.com. Initially they discuss the nature of medblogging, the concept behind the Grand Rounds blog, and then move on to a discussion on improving the patient experience, consumer driven health and what medical practices need to do to serve and retain patients.
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Interview with David B. Nash, MD, MBA, FACP, Professor and Chairman of the Department of Health Poli
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David B. Nash, MD, MBA, FACP, Professor and Chairman of the Department of Health Policy at Jefferson Medical College of Thomas Jefferson University of Philadelphia author/editor of 17 books, and repeatedly named by Modern Healthcare to the top 100 most powerful persons in healthcare list is interviewed about his latest book, Practicing Medicine in the 21st Century, published by the American College of Physician Executives, www.acpe.org
In this 20-minute podcast interview with Nancy Collins, Publisher of The Journal of Medical Practice Management, Dr. Nash discusses the challenges facing physicians today, the characteristics of an ideal practice, how physicians can improve the quality of their care, how physicians can prepare for pay-for-performance (P4P) and the extra training that physicians might find useful in the new era of medical practice.
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